Staying ahead of ad fraud with TrafficGuard

Staying ahead of ad fraud with TrafficGuard

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TrafficGuard‘s comprehensive ad verification and fraud prevention has been recognised by App Growth Awards, Effective Mobile Marketing Awards, MarTech Breakthrough Awards, Future Digital Platinum Award as well as Australia Financial Review’s Most Innovative.

TrafficGuard detects, mitigates and reports on digital ad fraud before it hits your advertising budget. Sitting within the advertising journey, TrafficGuard analyses impressions, clicks, conversions and events to mitigate ad fraud at its earliest reliable detection. Their proactive approach keeps your performance data clean and helps you scale and optimise your advertising confidently.

No more aggressive blacklists hidden in black boxes. TrafficGuard is surgical by nature, relying on statistical invalidation rather than blanket blocking. Their surgical approach mitigates false positives and protects your valid traffic. Transparency is at the heart of the platform, giving you clear reasons for every invalidated engagement; and also enabling you to give agencies and traffic sources access to reporting on their traffic. This drives your advertising performance by helping your supply chain to optimise campaigns in real time rather than wasting time sending spreadsheets and manually reconciling media volumes.

TrafficGuard is trusted to protect ad spend of leading global businesses including super-apps Rappi and GoJek; major game developer, Glu Mobile; mobile ad agency, MUV; and eCommerce giants Bukalapak and Centauro.

Learn more about the company by heading to this website.

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